AN INTERNATIONAL
AMBITION
ADAPTED TO LOCAL
EXPECTATIONS
Nutrition & Santé is based in the south-west of France and exports its products to more than 15 countries around the world. Each range is adapted to local environments and cultures, while continuing to carry N&S’s DNA, i.e. its connection to nature and well-being. Even though brands can be both international and local, this network allows Nutrition & Santé to develop synergies, both at product category level as well as at the industrial level.
Nutrition & Santé is based in the south-west of France and exports its products to more than 15 countries around the world. Each range is adapted to local environments and cultures, while continuing to carry N&S’s DNA, i.e. its connection to nature and well-being. Even though brands can be both international and local, this network allows Nutrition & Santé to develop synergies, both at product category level as well as at the industrial level.
Revel, France
Benelux and Italy
10 production plants
France
- Revel 1 (dietetic biscuits)
- Revel 2 (vegetal based alternatives)
- Revel 3 (slimming formulas and sports nutrition)
- Revel 4 (dietetic bars)
- Mane (organic vegetal-based products)
- Annonay (dietary biscuits)
- Compiègne (gluten-free products)
- Auch (organic fresh caterer)
SPAIN
- Castellterçol (processing of soy and organic ready-made food)
- Gerona (rice or corn cakes, slimming bars)
Why set up in...
“Nutrition & Santé wants to be the leader in natural food and health products in Europe, that’s its ambition.”
Jordi RIERA, Director General, Spain
Which organization ?
- 2 plants: one in Quart for rice / corn cakes and extruded bars, one in Castellterçol for vegetable food.
- Distribution: supermarkets, pharmacies and organic / health food stores
- Structure: 3 main channels with dedicated Sales & Trade teams and a common Marketing, Human Resources and Financial departments.
Who is the core target profile?
Consumer who is concerned about his health through food in a “flexible” way.
What is the health food market like?
The Spanish market is performing very well and growing at a good pace!
Spain is a very competitive market in the sectors as organic, dietetics, slimming or sport nutrition
Synergies with French teams
«Nutrition & Santé in Italy, it’s obvious! Italy and France have many things in common. Nutrition & Santé has been historically present in Italy for decades, where Nutrition & Santé has launched highly successful “gluten-free” ranges.»
Piero CROVETTO, General Manager, Italy
How is the business organized?
- In Italy, Nutrition & Santé is a commercial entity, with no production sites.
- 60% of Nutrition & Santé Italia sales come from in house produced ranges from our factories in France or Spain.
- Nutrition & Santé Italia has developed very strong business relationships with local subcontractors, representing 40% of the sales.
- At N&S Italia headquarters, the marketing department is very important, especially for slimming products and for the local brand Orzo Bimbo.
Who is the core target profile?
- The typical Italian consumer is an individual over 40, who pays attention to his health
- Their purchasing power allows them to spend a little more on our quality products!
How is the health food market faring?
In Italy, the key difference with other European countries is the distribution channels. N&S products are have not only penetrated health food stores but also traditional supermarkets alongside local and international brands.
Synergies with French teams
They mainly concern marketing, innovation and the development of new products.
« At our company, we are committed to promoting the transition towards healthier and more sustainable food solutions that have a positive impact on both people and the planet. N&S Benelux takes pride in being part of this mission and we are also supporting our consumers in making healthy food choices a part of their daily lives thanks to our wide and locally adapted range of products, brands, and services. »
Anne Breedenraedt, General Manager, BENELUX
How is the business organized?
- A legal entity structured around two offices, one in Vilvoorde (Belgium), the other in Breda (Netherlands).
- 50 positions to cover all activity in Belgium, Netherlands and Luxembourg.
- A transversal organization for back office functions
- An independent organization for sales in each of the three countries
- Distribution: supermarkets, pharmacies and drugstores, organic and health food stores
How is the health food market faring?
Whether in the Netherlands or Belgium, the consumer is looking for healthier solutions, in line with a real lifestyle trend for more well-being.
Synergies with French teams
In all areas of business: marketing, sales, distribution, purchasing, but also regulation, quality, CSR and IT.